Amber Plum - Associate Director

Amber Plum brings nearly 20 years of award-winning journalism experience to John Connolly & Partners, with a distinguished track record in editorial leadership, content strategy and audience engagement across Australia's most influential news mastheads.

Amber Plum brings nearly 20 years of award-winning journalism experience to John Connolly & Partners, with a distinguished track record in editorial leadership, content strategy and audience engagement across Australia's most influential news mastheads.

As Director of Business Content Strategy at The Australian and The Australian Business Network, Amber jointly led a team of more than 40 journalists to set the national business agenda across News Corp's flagship publications, including The Australian, Herald Sun, Daily Telegraph, Courier Mail and Adelaide Advertiser. She oversaw daily operations across print and digital channels, drove growth in digital subscriptions and audience engagement, and identified market gaps to build successful business cases for new products.

Prior to this, Amber served as Deputy Business Editor and Digital Business Editor at The Australian, shaping the publication's business coverage and driving exclusive, high-impact enterprise reporting.

Amber also spent two years as London Editor for Business Spectator—the groundbreaking digital platform founded by Alan Kohler, Robert Gottliebsen and Stephen Bartholomeusz—where she provided incisive commentary on major international developments including Britain's EU referendum, Greece's debt crisis and Scotland's independence vote. She earlier served as the publication's Deputy Editor, leading product development and content strategy.

With deep expertise across Australian and international business landscapes, Amber understands what cuts through in an attention economy. She brings a rare combination of editorial authority, strategic thinking and an instinct for stories that resonate—skills that translate seamlessly into powerful corporate communications.

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