Gabrielle has over 25 years’ experience in public relations and crisis communications at some of the world’s largest companies, called upon to lead communication campaigns to protect the reputation of clients facing crisis, mergers and acquisitions, major litigation, union campaigns, legislative changes, executive and board upheaval,and issues impacting operations and profitability; across the resources, retail, financial services, luxury and consumer goods and pharmaceutical industries.
She has led major corporate communication strategy and implementation assignments, often working on-site and in corporate head offices with clients on major projects and issues throughout Australia, in the United States, New Zealand, Indonesia, Papua New Guinea, France, Malaysia, Singapore, China, India and in the UK.
She has represented clients with the media, government, shareholders, employees, unions and with non-government and community stakeholders. She is known for her ability to use research and communication technologies to achieve business-focused outcomes for clients.
Recent experience includes:
- Working in-house to guide media and stakeholder engagement for one of the world’s largest companies facing charges of breaches to the Foreign Corrupt Practices Act.
- Managing international and local media, government, community and stakeholder relations in the Jakarta office of one of the world’s largest gold miners during a long running crisis that threatened new mine development and where five executives were held in detention for more than 18 months.
- Providing strategic support to corporations facing attack by minority shareholders, individuals, non-government organisations and unions impacting shareholder confidence, board reputation and the corporation’s licence to operate.
- Providing strategic communication advice to corporations undertaking major restructuring, redundancies, financial losses and developing investor, union, employees, NGO and government stakeholder engagement plans in New Zealand, Australia and the United Kingdom.
- Providing communication advice to pharmaceutical, financial services, construction and resource companies facing class actions in Australia brought by investors, consumers and patients, to protect ongoing reputation.
Gabrielle started her public affairs career at BHP where she was responsible for employee and union communication initiatives at the company’s then biggest plant in Newcastle. Soon after, she was appointed to the company’s head office in Melbourne, responsible for investor communications and media relations for the steel business, international steel promotion projects and part of the company’s crisis management response team.
From BHP Gabrielle joined Australia’s largest food distribution group as part of a new management team where she managed communications with business media, shareholders and employees during a takeover bid, major financial restructuring as well as food contamination and extortion attempts affecting consumers throughout Australia.
In 2008 she was seconded by the US Democratic Party to work on the successful Barack Obama presidential campaign.
Gabrielle holds a Bachelor of Arts (Journalism), Securities Institute of Australia Diploma in Financial Products and a Diploma in Photography and Design. She is a member of the Public Relations Institute of Australia, the Australian Institute of Company Directors and the Financial Services Institute of Australasia.